The data warehouse market has seen substantial growth over the last 2-3 years despite the difficult economic conditions in the world’s more developed economies. Tech giants such as Microsoft, EMC, Oracle, IBM and Teradata have either rolled out new data warehouse appliances or upgraded their existing product lines.
The expansion of the data warehouse space during such tough times is largely due to a growing realization of the business value and competitive advantage such technology delivers. This business value is in the form of efficient analytics, better business intelligence, ease of forecasting and compliance with regulatory reporting requirements. In fact, the data warehouse has today become mission-critical infrastructure in many businesses.